UGG is a brand of sheepskin boots and other footwear.Now the famous boot brand is owned by Deckers Outdoor Corp. a United States Company.But there are some disputes within Australia.
The battle for the Ugg boots is a story about cultural identity and survival in the age of globalisation. The’David and Goliath’ plot pits a small group of Australian manufacturers and their distributors, against a large US corporation that have claimed Aussie icon, the Ugg boot, as its own.
This has triggered a conflict that will set precedents for trademarks and branding worldwide.
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